Towards a successful CRM implementation in banks: An integrated model

Service Industries Journal

Volumn 27, Issue 8, 2007, Pages 1021-1039

  Eid, Riyad ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

BANKING; MANAGEMENT; MARKETING; MODELING;

EID: 46749120637     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060701673703     Document Type: Article

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