The joint contribution of marketing and sales to the creation of superior customer value

Journal of Business Research

Volumn 60, Issue 2, 2007, Pages 98-107

  Guenzi, Paolo ^a   Troilo, Gabriele ^a,b  

^a BOCCONI UNIVERSITY   (Italy)

^b UNIVERSITAT AUTÒNOMA DE BARCELONA   (Spain)

Author keywords

Customer value; Empirical research; Marketing capabilities; Marketing Sales relationship

Indexed keywords

EID: 33846275379     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.10.007     Document Type: Article

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