How does CRM technology transform into organizational performance? A mediating role of marketing capability

Journal of Business Research

Volumn 63, Issue 8, 2010, Pages 849-855

  Chang, Woojung ^a   Park, Jeong Eun ^b   Chaiy, Seoil ^c  

^a UNIVERSITY OF ALABAMA   (United States)

^b Ewha Womans University   (South Korea)

^c Korea University   (South Korea)

Author keywords

CRM technology use; Customer centric management system; Customer centric organizational culture; Marketing capability

Indexed keywords

EID: 77954215722     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.07.003     Document Type: Article

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