Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1229-1236

  Rapp, Adam ^a   Trainor, Kevin J ^b   Agnihotri, Raj ^c  

^a CLEMSON UNIVERSITY   (United States)

^b CANISIUS COLLEGE   (United States)

^c TOWSON UNIVERSITY   (United States)

Author keywords

Customer orientation; Customer relationship management; Information technology; Marketing capabilities

Indexed keywords

EID: 77956879644     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.11.002     Document Type: Article

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