Measuring and managing brand loyalty

Journal of Strategic Marketing

Volumn 9, Issue 2, 2001, Pages 111-128

  Knox, Simon ^a   Walker, David ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b Synectics Europe   (United Kingdom)

Author keywords

Brand commitment and support; Brand loyalty; Consumer purchasing styles; Repeat purchase rate

Indexed keywords

EID: 84986173008     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/713775733     Document Type: Article

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