Complaint behavior as a factor in cruise line losses: An analysis of brand loyalty

Journal of Travel and Tourism Marketing

Volumn 15, Issue 1, 2003, Pages 77-91

  Grazer, William F ^a  

^a TOWSON UNIVERSITY   (United States)

Author keywords

Apostles; Brand loyalty; Cruises; Guerrillas; Lost revenue

Indexed keywords

EID: 85006570112     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v15n01_05     Document Type: Article

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