Re-thinking the relationship between store brand attitude and store brand loyalty: A simultaneous approach

International Review of Retail, Distribution and Consumer Research

Volumn 20, Issue 5, 2010, Pages 515-534

  Gómez, Mónica ^a   Rubio, Natalia ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

2SLS; Attitude; Loyalty; Store brand

Indexed keywords

EID: 78649550173     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969.2010.520507     Document Type: Article

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