A multiple-item scale for measuring customer loyalty development

Journal of Services Marketing

Volumn 19, Issue 7, 2005, Pages 470-481

  McMullan, Rosalind ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

Behaviourally anchored rating scales; Consumer behaviour; Customer loyalty; Customer service management

Indexed keywords

EID: 28044435347     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040510625972     Document Type: Article

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