Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities

Journal of Interactive Marketing

Volumn 27, Issue 3, 2013, Pages 141-157

  Marchand, André ^a   Hennig Thurau, Thorsten ^a,b  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b CITY UNIVERSITY   (United Kingdom)

Author keywords

Digital distribution; Entertainment industry; Social media; Video games

Indexed keywords

EID: 84882621338     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2013.05.001     Document Type: Article

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