Dynamics of pricing in the video game console market: Skimming or penetration?

Journal of Marketing Research

Volumn 47, Issue 3, 2010, Pages 428-443

  Liu, Hongju ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Dynamic programming; Indirect network effect; Penetration pricing; Policy simulation; Price skimming

Indexed keywords

EID: 77951985927     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.3.428     Document Type: Article

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