Avatars as information: Perception of consumers based on their avatars in virtual worlds

Psychology and Marketing

Volumn 27, Issue 8, 2010, Pages 741-765

  Bélisle, Jean François ^a   Bodur, H Onur ^a  

^a Gina Cody School of Engineering and Computer Science   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954645397     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20354     Document Type: Article

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