Impact of star and movie buzz on motion picture distribution and box office revenue

International Journal of Research in Marketing

Volumn 28, Issue 1, 2011, Pages 62-74

  Karniouchina, Ekaterina V ^a  

^a CHAPMAN UNIVERSITY   (United States)

Author keywords

Cyber buzz; Internet search data; Motion pictures; Movie buzz; Star buzz; Star power

Indexed keywords

EID: 79952769446     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.10.001     Document Type: Article

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