Fast and frequent: Investigating box office revenues of motion picture sequels

Journal of Business Research

Volumn 61, Issue 7, 2008, Pages 798-803

  Basuroy, Suman ^a   Chatterjee, Subimal ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b BINGHAMTON UNIVERSITY   (United States)

Author keywords

Box office revenues; Brand extensions; Satiation; Sequels

Indexed keywords

EID: 41949136961     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.07.030     Document Type: Article

References (27)

1. Basuroy S., Chatterjee S., and Ravid S.A. How critical are critical reviews? The box office effects of film critics, star power and budgets. J Mark 67 (2003) 103-117 [October]
2. Basuroy S., Desai Kalpesh K., and Talukdar D. An empirical investigation of signaling in the motion picture industry. J Mark Res 43 (2006) 287-295 [May]
3. Burnkrant R.E., and Cousineau A. Informational and normative social influence in buyer behavior. J Consum Res 2 (1975) 206-215 (December)
4. Claycamp H.J., and Liddy L.E. Prediction of new product performance: an analytical approach. J Mark Res 6 (1969) 414-420 (November)
5. Cohen J.B., and Golden E. Informational social influence and product evaluation. J Appl Psychol 56 (1972) 54-59 (February)
6. De Vany A., and Walls W.D. Uncertainty in the films: can star power reduce the terror of the box office?. J Cult Econ 23 (1999) 285-318 (November)
7. Diggle P.J., Liang K.-Y., and Zeger S.L. Analysis of longitudinal data (1995), Clarendon Press, Oxford (UK)
8. Dominick J.R. Film economics and film content: 1963-1983. In: A. A.B. (Ed). Current research in film: audiences, economics, and law vol. 3 (1987), Ablex Publishing Corporation, Norwood (NJ) 136-162
9. Eliashberg J., and Shugan S.M. Film critics: influencers or predictors. J Mark 61 (1997) 68-78 (April)
10. Haubl G., and Trifts V. Consumer decision making in online shopping environments: the effects of interactive decision aids. Mark Sci 19 (2000) 4-21 (Winter)
11. Hirschman E.C., and Holbrook M.B. Hedonic consumption: emerging concepts, methods, and propositions. J Mark 46 (1982) 92-101 (Summer)
12. Horton N.J., and Lipsitz S.R. Review of software to fit generalized estimating equation regression models. Am Stat 53 (1999) 160-169 (May)
13. Keller K.L. Strategic brand management: building, measuring, and managing brand equity (1998), Prentice Hall, New Jersey
14. Keller K.L., and Aaker D.A. The effects of sequential introduction of brand extension. J Mark Res 29 (1992) 35-50 (February)
15. Krider R.E., and Weinberg C.B. Competitive dynamics and introduction of new products: the motion picture timing game. J Mark Res 35 (1998) 1-15 (February)
16. Lazear E.P. The Peter principle: a theory of decline. J Polit Econ 112 (2004) S141-S163 (February)
17. Liang K.-Y., and Zeger S.L. Longitudinal data analysis using generalized linear models. Biometrika 73 1 (1986) 13-22
18. Lynch Jr. J.G., and Srull T.K. Memory and attentional factors in consumer choice: concepts and research methods. J Consum Res 9 (1982) 18-36 (June)
19. Milewicz J., and Herbig P. Evaluating the brand extension decision using a model of reputation building. J Prod Brand Manag 3 1 (1994) 39-47
20. Prag J., and Casavant J. An empirical study of the determinants of revenues and marketing expenditures in the motion picture industry. J Cult Econ 18 (1994) 217-235 (September)
21. Rabe-Hesketh S., and Everitt B.S. A handbook of statistical analyses using Stata. 4th edition (2006), CRC Press, New York
22. Ravid S.A. Information, blockbusters, and stars: a study of the film industry. J Bus 72 (1999) 463-492 (October)
23. Ravid S.A., and Basuroy S. Managerial objective, the R-rating puzzle, and the production of violent films. J Bus 77 2, Part 2 (2004) S155-S192
24. Sood S., and Dreze X. Brand extensions of hedonic goods: film sequel evaluation. J Consum Res 33 (2006) 352-360 (December)
25. Vogel H.L. Entertainment industry economics. 4th edition (1998), Cambridge University Press, Cambridge
26. Weinberg Charles B., Ho Jason Y.C., Dhar Tirtha. Playoff payoff: Super Bowl advertising for movies. Working Paper: University of British Columbia, 2005.
27. Wyer Jr. R.S., and Srull T.K. Human cognition in its social context. Psychol Rev 93 (1986) 322-359 (July)