Nested network effects in online free games with accessory selling

Journal of Interactive Marketing

Volumn 27, Issue 3, 2013, Pages 158-171

  Wu, Chi Cheng ^a   Chen, Ying Ju ^b   Cho, Yung Jan ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b DEPARTMENT OF INDUSTRIAL ENGINEERING AND OPERATIONS RESEARCH   (United States)

Author keywords

Game theory; Network effects; Online games; Service pricing; Two sided market; Virtual item selling

Indexed keywords

EID: 84882679454     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2013.04.001     Document Type: Article

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