Scheduling of dynamic in-game advertising

Operations Research

Volumn 59, Issue 1, 2011, Pages 1-16

  Turner, John ^a   Scheller Wolf, Alan ^b   Tayur, Sridhar ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

Display advertising; Dynamic in game advertising; Goal programming; Linear programming; Revenue management; Video game advertising

Indexed keywords

AGE DISTRIBUTION; DISPLAY ADVERTISING; FORECAST ACCURACY; GLOBAL NETWORKS; GOAL PROGRAMMING; HISTORICAL DATA; LINEAR PROGRAMS; MICROSOFT; NEW FORMS; REAL TIME; REVENUE MANAGEMENT; SCHEDULING PROBLEM; SERVICE RATES; STANDARD DEVIATION; TARGET SERVICES; TWO-COMPONENT; VIDEO GAME ADVERTISING; VIDEO GAME CONSOLES; WHOLLY OWNED SUBSIDIARIES;

LINEAR PROGRAMMING; MANAGEMENT; MARKETING;

HUMAN COMPUTER INTERACTION;

EID: 79952918126     PISSN: 0030364X     EISSN: 15265463     Source Type: Journal    
DOI: 10.1287/opre.1100.0852     Document Type: Article

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