The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market

Information Economics and Policy

Volumn 19, Issue 3-4, 2007, Pages 319-343

  Elberse, Anita ^a   Anand, Bharat ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Advertising; Effectiveness; Movies; Stock market simulations

Indexed keywords

EARNINGS; ELECTRONIC COMMERCE; ELECTRONIC PUBLISHING; MARKETING; ONLINE SYSTEMS;

MOVIES; STOCK MARKET SIMULATIONS;

MOTION PICTURES;

ADVERTISING; EMPIRICAL ANALYSIS; MEDIA INDUSTRY; SIMULATION; STOCK MARKET;

EID: 34548271537     PISSN: 01676245     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.infoecopol.2007.06.003     Document Type: Article

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