Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay

Journal of Interactive Marketing

Volumn 25, Issue 4, 2011, Pages 226-240

  Acquisti, Alessandro ^a   Spiekermann, Sarah ^b  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Advertising; Attention; Electronic commerce; Privacy; Willingness to pay

Indexed keywords

EID: 80955180170     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.04.003     Document Type: Article

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