A new measure of brand attitudinal equity based on the Zipf distribution

International Journal of Market Research

Volumn 50, Issue 2, 2008, Pages 181-202

  Hofmeyr, Jan ^a,b,c,e   Goodall, Victoria ^a   Bongers, Martin ^a   Holtzman, Paul ^d  

^a Synovate's Brand and Communications Practice   (South Africa)

^b STELLENBOSCH UNIVERSITY   (South Africa)

^c UNIVERSITY OF CAPE TOWN   (South Africa)

^d Synovate's Statistical and Modeling Services

^e NONE   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 41149159587     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530805000204     Document Type: Review

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