Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion?

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2012, Pages 93-144

  Nelson, Michelle R ^a   Waiguny, Martin K J ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF KLAGENFURT   (Austria)

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EID: 84877975086     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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