The moderating effect of perceived risk on consumers' evaluations of product incongruity: Preference for the norm

Journal of Consumer Research

Volumn 28, Issue 3, 2001, Pages 439-449

  Campbell, Margaret C ^a   Goodstein, Ronald C ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035542106     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/323731     Document Type: Article

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