A new marketing paradigm for electronic commerce

Information Society

Volumn 13, Issue 1, 1997, Pages 43-54

  Hoffman, Donna L ^a   Novak, Thomas P ^a  

^a VANDERBILT UNIVERSITY   (United States)

Author keywords

Computer mediated environments; Marketing concept and corporate strategy; Marketing on the internet; World wide web

Indexed keywords

EID: 0031491452     PISSN: 01972243     EISSN: 10876537     Source Type: Journal    
DOI: 10.1080/019722497129278     Document Type: Article

References (44)

1. Biocca, F. 1992. Communication within virtual reality: Creating a space for research. J. Commun. 42(2):5-22.
2. Blattberg, R. C., Glazer, R., and Little, J. D. C., eds. 1994. The marketing information revolution. Boston: Harvard Business School Press.
3. Buckwalter, J. 1996. American Civil Liberties Union et al. v. Janet Reno. Civil Action No. 96-963. U.S. District Court for the Eastern District of Pennsylvania. Memorandum. February 15.
4. Chatterjee, P., and Narasimhan, A. 1994. The Web as a Distribution Channel. OwenDoctoral Seminar Paper. [www2000.ogsm.vanderbilt.edu/seminar/patrali_anand_final/first.htm]
5. Csikszentlmihalyi, M. 1990. Flow: The psychology of optimal experience. New York: Harper and Row.
6. Dennis, E. E., and Pease, E. C. 1994. Preface. Media Studies J. 8(1):11-23.
7. Durkheim, E. 1933. The division of labor in society, transl. G. Simpson. New York: Free Press of Glencoe.
8. Electric Communities. 1995. Commerce and Society in Cyberspace. Electric Communities White Paper [www.communities.com/paper/commerce.society.html]
9. Glazer, R. 1991. Marketing in an information-intensive environment: Strategic implications of knowledge as an asset. J. Marketing 55(October):1-19.
10. Grossman, L. K. 1994. Reflections on life along the electronic superhighway. Media Studies J. 8(1):27-39.
11. Hafner, K., and Lyon, M. 1996. When wizards stay up late: The origins of the internet. New York: Simon & Schuster.
12. Hauser, J. R., Urban, G. L., and Weinberg, B. D. 1993. How consumers allocate their time when searching for information. J. Marketing Res. 30(November):452-466.
13. Hawkins, D. T. 1994. Electronic advertising on online information $sy$stem$. Online 18(2):26-39.
14. Hoffman, D. L., and Novak, T. P. 1994. Commercializing the Information Superhighway: Are we in for a smooth ride? Owen Manager 15(2):2-7. [URL: http://colette.ogsm.vanderbilt.edu/ smooth.ride.html]
15. Hoffman, D. L., and Novak, T. P. 1996. Marketing in hypermedia computer-mediated environments: Conceptual foundations. J. Marketing July.
16. Hoffman, D. L., Novak, T. P., and Chatterjee, P. 1995. Commercial scenarios for the Web: Opportunities and challenges. J. Computer-Mediated Commun. Special Issue on Electronic Commerce 1(3). [shum.huji.ac.il/jcmc/vol1/issue3/vol1no3.html]
17. Jarvenpaa, S., and Ives, B. 1994. Digital Equipment Corporation: The Internet Company (A). CoxMIS Cases, Edwin L. Cox School of Business, Southern Methodist University. [http://www.cox.smu.edu/mis/cases/home.html]
18. Katz, E., and Lazarsfeld, P. F. 1955. Personal influence. Glencoe, IL: Free Press.
19. Keller, K. L., and Staelin, R. 1987. Effects of quality and quantity of information on decision effectiveness. J. Consumer Res. 14:200-213.
20. Keller, K. L., and Staelin, R. 1989. Assessing biases in measuring decision effectiveness and information overload. J. Consumer Res. 15(4):504-508.
21. Kirkpatrick, D. 1994. A look inside Allen’s Think Tank: This way to the I-Way. Fortune July 11:78-80.
22. Kohli, A. K., and Jaworski, B. J. 1990. Market orientation: The construct, research propositions, and managerial implications. J. Marketing 54(April):1-18.
23. Lasswell, H. D. 1948. The structure and function of communication in society. In The communication of ideas, ed. Bryson. New York: Harper and Brothers.
24. Licklider, J. C. R. 1988. Some reflections on early history. In A history of personal workstations, ed. A. Goldberg, New York: Addison-Wesley.
25. McLuhan, M. 1964. Understanding media. New York: McGraw-Hill.
26. Medvinsky, G., and Neuman, B. C. 1993. NetCash: A design for practical electronic currency on the Internet. Proc. First ACM Conf. Computer and Communications Security, November. [URL:ftp://gopher.econ.lsa.umich.edu/pub/Archive/netcash.ps.Z]
27. Meyer, R. J., and Johnson, E. J. 1989. Information overload and the non-robustness of linear models, A comment on Keller and Staelin. J. Consumer Res. 15:498-503.
28. Miya, E. 1990. Re: Internet: The Origins. [alt.folklore.computers, comp.misc, USENET News, October 16]
29. Mohr, J., and Nevin, J. R. 1990. Communication strategies in marketing channels: A theoretical perspective. J. Marketing 54(October):36-51.
30. National Academy of Sciences. 1994. Realizing the information future: The internet and beyond. Washington DC: National Research Council. [URL:http//xerxes.nas.edu:70/1/nap/online/rtif]
31. Novak, T. P., and Hoffman, D. L. 1996. New Metrics for New Media: Toward the Development of Web Measurement Standards. Project 2000 Working Paper.
32. Press, L. 1993. The Internet and interactive television. Commun. ACM 36(12): 19-23.
33. Reid, E. M. 1991. Electropolis: Communication and Community on Internet Relay Chat. Honours thesis, University of Melbourne, Department of History. [URL:gopher://wiretap.spies.com:70/00/Library/ Cyber/electrop.txt]
34. Roberts, L. 1988. The ARPANET and computer networks. In A history of personal workstations, ed. A. Goldberg. New York: Addison-Wesley.
35. Rose, C. 1994. Burn those bank notes-Digital cash is coming. Power PC News, 1(10), July 22, document no. 3032. [http://power.globalnews.com/articles/v01i10.htm]
36. Schickele, S. 1993. The Internet and the market system: Externalities, marginal cost, and the public interest. Proc. 1993 Int. Networking Conf. [URL:gopher://ietf.cnri.reston.va.us/11/isoc.and.ietf/inet/INET93/papers;document AA.Schickele]
37. Schwartz, E. I. 1994. Fran-on-demand. Wired September:60-62.
38. Steuer, J. 1992. Defining virtual reality: Dimensions determining telepresence. J. Commun. 42(4):73-93.
39. Stigler, G. 1961. The economics of information. J. Polit. Econ. 69(June):213-225.
40. Stewart, D. W., and Ward, S. 1994. Media effects on advertising. In Media effects, advances in theory and research, eds. J. Bryand and D. Zillman. Hillsdale, NJ: Lawrence Erlbaum Associates.
41. Urban, G., Weinberg, B., and Hauser, J. R. 1994. Premarket Forecasting of Really New Products. Working paper, Massachusetts Institute of Technology, Cambridge, MA.
42. U.S. Congress, Office of Technology Assessment. 1994. Electronic Enterprises: Looking to the Future. OTA-TCT-600. Washington, DC: U.S. Government Printing Office, May. [URL:ftp://otabbs.ota.gov/pub/elenter]
43. van Raaij, W. F. 1993. Postmodern consumption. J. Econ. Psychol. 14:541-563.
44. Venkatesh, A., Sherry, J. F., Jr., and Firat, A. F. 1993. Postmodernism and the marketing imaginary. Int. J. Res. Marketing 10:215-223.