Playful persuasion: The rhetorical potential of advergames

Nordicom Review

Volumn 30, Issue 2, 2009, Pages 53-68

  Smith, Jonas Heide ^a   Just, Sine Nørholm ^b  

^a Danish Film Institute   (Denmark)

^b Copenhagen Business School ^*  (Denmark)

Author keywords

Advertising; Persuasion; Rhetoric; Video games

Indexed keywords

EID: 73649148765     PISSN: 14031108     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (28)

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