Product placement: The nature of the practice and potential avenues of inquiry

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2003, Pages 45-62

  McCarty, John A ^a  

^a Department of Health and Exercise Science   (United States)

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EID: 84908960230     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609366     Document Type: Chapter

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