Brand recall in the advergarning environment: A cross-country comparison

Advertising, Promotion, and New Media

Volumn , Issue , 2015, Pages 298-319

  Hernandez, Monica D ^a   Minor, Michael S ^a   Suh, Jaebeom ^b   Chapa, Sindy ^a   Salas, Jose A ^c  

^a UNIVERSITY OF TEXAS   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

^c UNIVERSIDAD DE TALCA   (Chile)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79954487142     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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