Determinants of children's attitudes towards “advergames”: The case of Mexico

Young Consumers

Volumn 9, Issue 2, 2008, Pages 112-120

  Hernandez, Monica D ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Advertising; Attitudes; Children (age groups); Mexico; Video games

Indexed keywords

EID: 84992998938     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610810879684     Document Type: Article

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