The effect of involvement on ad judgment in a computer-mediated environment: The mediating role of presence

International Journal of Advertising

Volumn 29, Issue 4, 2010, Pages 597-620

  Nicovich, Stefan G ^a  

^a Lynchburg College in Virginia   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865170412     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/s0265048710201361     Document Type: Article

References (33)

1. Baron, R. M. & Kenny, D. A. (1986) The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, pp. 1173-1182.
2. Celsi, R. L. & Olson, J. C. (1988) The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15 (September), pp. 210-224.
3. Chaney, I. M., Lin, K.-H. & Chaney, J. (2004) The effect of billboards within the gaming environment. Journal of Interactive Advertising, 5 (1), pp. 54-69.
4. Feltham, T. S. (1994). Assessing viewer judgement of advertisements and vehicles: scale development and validation. Advances in Consumer Research (C. T. Allen & D. Roedder-Johns, Provo, UT), 21, pp. 531-535.
5. Feltham, T. S. & Arnold, S. J. (1994) Program involvement and ad/program consistency as moderators of program context effects. Journal of Consumer Psychology, 3(1), pp. 51-78.
6. Goodman, L. A. (1960) On the exact variance of products. Journal of the American Statistical Association, 55, pp. 708-713.
7. Heeter, C. (1992) Being there: the subjective experience of presence. Presence: Teleoperators & Virtual Environments, 1(2), pp. 262-271.
8. Heeter, C. (2000) Interactivity in the context of designed experiences. Journal of Interactive Advertising, 1(1). Retrieved from http://jiad. org/article2. Accessed on 13 August 2010.
9. Heeter, C. (2003) Reflections on real presence by a virtual person. Presence, 12(4), pp. 335-345.
10. Hoffman, D. L. & Novak, T. P. (1996) Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing, 60(July), 50-68.
11. Klimmt, C. & Vorderer, P. (2003) Media psychology 'is not yet there': introducing theories on media entertainment to the presence debate. Presence, 12(4), pp. 346-359.
12. Krugman, H. E. (1965) The impact of television advertising: learning without involvement. Public Opinion Quarterly, 29(Fall), pp. 349-356.
13. Leavitt, C., Greenwald, A. G. & Obermiller, C. (1981). What is low involvement low in? Advances in Consumer Research (K. B. Monroe, Ann Arbor, MI), 1, pp. 15-19.
14. Lee, E., Hu, M. Y. & Toh, R. S. (2000) Are consumer survey results distorted? systematic impact of behavioral frequency and duration on survey response errors. Journal of Marketing Research, 37(February), pp. 125-133.
15. Lessiter, J., Freeman, J., Keogh, E. & Davidoff, J. (2001) A cross-media presence questionnaire: the ITC sense of presence inventory. Presence, 10(3), pp. 282-297.
16. Lombard, M. & Ditton, T. (1997) At the heart of it all: the concept of presence. Journal of Computer Mediated Communication, 3(2). Retrieved from http://jcmc. indiana. edu/vol3/issue2/lombard. html. Accessed on 13 August 2010.
17. MacKinnon, D. P., Warsi, G. and Dwyer, J. H. (1995) A simulation study of mediated effect measures. Multivariate Behavioral Research, 30 (1), pp. 41-62.
18. Mitchell, A. A. (1981) The dimensions of advertising involvement. Advances in Consumer Research (K. B. Monroe, Ann-Arbor, MI), 8, pp. 25-30.
19. Nelson, M. R. (2002) Recall of brand placements in computer/video games. Journal of Advertising Research, 42(2), pp. 80-92.
20. Nelson, M. R., Keum, H. & Yaros, R. A. (2004) Advertainment or adcreep? Game players' attitudes toward advertising and product placements in computer games. Journal of Interactive Advertising, 5(1), pp. 3-30.
21. Nunnally, J. C. (1978) Psychometric Theory. New York: McGraw-Hill.
22. Park, C. W. & McClung, G. W. (1986) The effect of TV program involvement on involvement with commercials. Advances in Consumer Research (R. J. Lutz, Provo, UT), 13, pp. 544-548.
23. Park, C. W. & Young, M. S. (1986) Consumer response to television commercials: the impact of involvement and background music on brand attitude formation. Journal of Marketing Research, 23(February), pp. 11-24.
24. Petty, R. E., Cacioppo, J. T. andSchumann, D. (1983) Central and peripheral routes of advertising effectiveness: the moderating effect of involvement. Journal of Consumer Research, 10(September), pp. 135-146.
25. Schloerb, D. W. (1995) A quantitative measure of telepresence. Presence, 4(1), pp. 64-80.
26. Schlosser, A. E. (2003) Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), pp. 184-198.
27. Sheridan, T. B. (1996) Further musings on the psychophysics of presence. Presence: Teleoperators & Virtual Environments, 5(2), pp. 241-246.
28. Sobel, M. E. (1982) Asymptotic intervals for indirect effects in structural equations models, in Leinhart, S. (ed.) Sociological Methodology. San Francisco: Jossey-Bass, pp. 290-312.
29. Soldow, G. F. & Principe, V. (1981) Response to commercials as a function of context. Journal of Advertising Research, 21(2), pp. 59-65.
30. Steuer, J. (1995) Defining virtual reality: dimensions determining telepresence, in F. Biocca and M. R. Levy (eds), Communications in the Age of Virtual Reality, Hilldale, N. J.: Lawrence Erlbaum, pp. 33-56.
31. Usoh, M., Catena, E., Arman, S. & Slater, M. (2000) Using presence questionnaires in reality. Presence: Teleoperators & Virtual Environments, 9(5), pp. 497-503.
32. Witmer, B. G. & Singer, M. J. (1998) Measuring presence in virtual environments: a presence questionnaire. Presence: Teleoperators & Virtual Environments, 7(3), pp. 225-241.
33. Zaichkowsky, J. L. (1985) Measuring the involvement construct. Journal of Consumer Research, 12(3), pp. 341-353.