Competing Voices: Marketing and Counter-Marketing Alcohol on Twitter

Journal of Nonprofit and Public Sector Marketing

Volumn 25, Issue 2, 2013, Pages 186-209

  Burton, Suzan ^a   Dadich, Ann ^a   Soboleva, Alena ^a  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

Author keywords

alcohol; health promotion; social marketing; social media; Twitter

Indexed keywords

EID: 84877870575     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2013.787836     Document Type: Article

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