Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television

Addiction

Volumn 104, Issue 7, 2009, Pages 1157-1165

  Fielder, Lynda ^a   Donovan, Robert J ^a   Ouschan, Robyn ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Advertising elements; Advertising exposure; Alcohol advertising; Children and youth; Industry self regulation; Target audience rating points; Voluntary codes

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ALCOHOL CONSUMPTION; ARTICLE; AUSTRALIA; CHILD; CITY; CONTENT ANALYSIS; EXPOSURE; GROUPS BY AGE; HUMAN; LAW; MARKET; MASS MEDIUM; TELEVISION;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ALCOHOLIC BEVERAGES; AUSTRALIA; CHILD; CHILD, PRESCHOOL; HUMANS; PERSUASIVE COMMUNICATION; TELEVISION; YOUNG ADULT;

EID: 66749103257     PISSN: 09652140     EISSN: 13600443     Source Type: Journal    
DOI: 10.1111/j.1360-0443.2009.02592.x     Document Type: Article

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