Government demarketing: Different approaches and mixed messages

European Journal of Marketing

Volumn 39, Issue 5-6, 2005, Pages 421-427

  Wall, Anthony P ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Consumer goods; Government; Marketing philosophy; United Kingdom

Indexed keywords

EID: 20444475774     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510590647     Document Type: Article

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