The life trajectory of social marketing: Some implications

Marketing Theory

Volumn 3, Issue 3, 2003, Pages 293-303

  Andreasen, Alan R ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

behavior change; best practices; diffusion; health; knowledge transfer; social change; social marketing

Indexed keywords

EID: 84990348490     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/147059310333004     Document Type: Article

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