The critical contribution of social marketing: Theory and application

Marketing Theory

Volumn 3, Issue 3, 2003, Pages 305-322

  Hastings, Gerard ^a   Saren, Michael ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

critical marketing; exchange; relationships; social marketing; tobacco

Indexed keywords

EID: 84990385302     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/147059310333005     Document Type: Article

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