Social activist marketing: A reconceptualization of countermarketing and demarketing

Journal of Nonprofit and Public Sector Marketing

Volumn 5, Issue 4, 1998, Pages 3-25

  Murray, Vernon Q ^a  

^a MARIST COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877864301     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v05n04_02     Document Type: Article

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