A beginning look at the effects of interactivity, product involvement and web experience on comprehension: Brand web sites as interactive advertising

Journal of Current Issues and Research in Advertising

Volumn 25, Issue 2, 2003, Pages 31-44

  Macias, Wendy ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993091734     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2003.10505147     Document Type: Article

References (62)

1. Ayerson, David J. (1996), "Reviewing the Research on Hypermedia-Based Learning," Journal of Research on Computing in Education, 28 (Summer), 500-525.
2. Barbatsis, Gretchen S. (1999), "Hypermediated Telepresence: Sensemaking Aesthetics of the Newest Communication Art," Journal of Broadcasting & Electronic Media, 43(2), 280-298.
3. Batra, Rajeev, John G. Myers, and David A. Aaker (1996), Advertising Management, Fifth Edition, Upper Saddle River, NJ: Prentice Hall.
4. Bimbaum, Michael H. (2000), "Decision Making in the Lab and on the Web," in Psychological Experiments on the Internet, Chapter 1, Michael H. Bimbaum, ed., San Diego: Academic Press, 3-34.
5. Blattberg, R. C. and J. Deighton (1991), "Interactive Marketing: Exploring the Age of Addressability," Sloan Management Review, 33 (1), 5-14.
6. Bucy, Erik P., Annie Lang, Robert F. Potter, and Maria Elizabeth Grabe (1999), "Formal Features of Cyberspace: Relationships between Web Page Complexity and Site Traffic," Journal of American Society for Information Science, 50(13), 1246-1256.
7. Cho, Chang-Hoan (1999), "How Advertising Works on the WWW: Modified Elaboration Likelihood Model," Journal of Current Issues and Research in Advertising, 21 (Spring), 33-50.
8. Collins, W. A. (1982), "Cognitive Processing in Television Viewing," in Mass Communication Review Yearbook, Ellen Wartella and D. C. Whitney, eds., Vol. 4, Beverly Hills, CA: Sage, 195-209.
9. Coyle, James R. and Esther Thorson (2001), "The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites," Journal of Advertising, 30(3), 65-77.
10. CyberAtlas: The Web Marketer's Guide to Online Facts (1999), "Women Taking the Internet Lead," internet.com Corp., [URL:http://cyberatlas.internet.com/big_picture/demographics/article/0, 1323,5901_221541,00.html], (November 11).
11. Deighton, J. (1996), "The Future of Interactive Marketing," Harvard Business Revieiv, 74 (6), 151-161.
12. Des Ruisseaux, Richard (2000), "Readme.l“," The Courier-Journal (Louisville, KY), (February 7), 5C.
13. Ducoffe, Robert H., Dennis Sandler, and Eugene Secunda (1996), "A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising," Journal of Current Issues and Research in Advertising, 18 (Spring), 1-19.
14. Gallagher, Katherine, K. Dale Foster, and Jeffrey Parsons (2001), "The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web," Journal of Advertising Research, (July/August), 57-70.
15. Ghose, Sanjoy and Wenyu Dou (1998), "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites," Journal of Advertising Research, 38 (March/April), 29-43.
16. Greenwald, Athony G. (1968), "Cognitive Learning, Cognitive Responses to Persuasion and Attitude Change," in Psychological Foundations of Attitudes, A. G. Greenwald et al., ed., New York: Academic Press, 147-170.
17. Ha, Louisa and E. Lincoln James (1998), "Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites," Journal of Broadcasting & Electronic Media, 42(4), 457-474.
18. Haubl, Gerald and Valerie Trifts (2000), "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, 19(1), 4-21.
19. Hawkins, Robert P. and John Daly (1988), "Cognition and Communication," in Advanced Communication Science: Merging Mass and Interpersonal Processes, R.P. Hawkins, J.M. Wieman and S. Pingree, eds., Newbury Park, CA: Sage, 191-223.
20. Heeter, Carrie, (1989), "Implications of New Interactive Technologies for Conceptualizing Communication," in Media Use in the Information Age: Emerging Patterns of Adoption and Consumer Use, Jerry Savaggio and Jennings Bryant, eds., Hillsdale, NJ: Lawrence Erlbaum Associates, 53-75.
21. Hoffman, Donna and Thomas P. Novak (1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60,3, 50-68.
22. Hoffman, Donna and Thomas P. Novak and Patrali Chatterjee (1995), "Commercial Scenarios for the Web: Opportunities and Challenges," Journal of Computer-Mediated Communication, 1(3), Accessed on February 16, 2002, at http://www.ascusc.org/jcmc/voll/is-sue3/hoffman.html.
23. Jacoby, Jacob and Wayne D. Hoyer (1987), The Comprehension and Miscomprehension of Print Communication, Hillsdale, NJ: Lawrence Erlbaum.
24. Jacoby, Jacob and Wayne D. Hoyer (1989), "The Comprehension/Miscomprehension of Print Communication: Selected Findings," Journal of Consumer Research, 15 (March), 434-443.
25. Jacoby, Jacob and Wayne D. Hoyer and David A. Sheluga (1980), Miscomprehension of Televised Communications, New York: American Association of Advertising Agencies.
26. Jacoby, Jacob and Wayne D. Hoyer and Mary A. Zimmer (1983), "To Read, View or Listen? A Cross-Media Comparison of Comprehension," in Journal of Current Issues and Research in Advertising, James H Leigh and Claude R. Martin, eds., Ann Arbor, MI: The University of Michigan, 201-218.
27. Karson, Eric J. and Pradeep K. Korgaonkar (2001), "An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model," Journal of Current Issues and Research in Advertising, 23 (Fall), 53-72.
28. Keppel, Geoffrey (1991), Design and Analysis: A Researcher's Handbook, Third Edition, Upper Saddle River, NJ: Prentice Hall.
29. Kimelfeld, Yaakov M. and James H. Watt (2001), "The Pragmatic Value of On-Line Transactional Advertising: A Predictor of Purchase Intention," Journal of Marketing Communications, 7(3).
30. Krantz, John H. and Reeshad Dalai (2000), "Validity of Web-Based Psychological Research," in Psychological Experiments on the Internet, Chapter 2, Michael H. Bimbaum, ed., San Diego: Academic Press, 35-60.
31. Laczniak, Russell N., DeAnna S. Kempf, and Darrel D. Muehling (1999), "Advertising Message Involvement: The Role of Enduring and Situational Factors," Journal of Current Issues and Research in Advertising, 21 (Spring), 51-61.
32. Lang, Annie (1995), "Defining Audio/Video Redundancy from a Limited-Capacity Information Processing Perspective," Communication Research, 22 (February), 86-116.
33. Lang, Annie (2000), "The Limited Capacity Model of Mediated Processing," Journal of Communication, Winter, 46-70.
34. Lang, Annie, Paul Bolls, Robert F. Potter, and Karlynn Kawahara (1999), "The Effects of Production Pacing and Arousing Content on the Information Processing of Television Messages," Journal of Broadcasting & Electronic Media, 43(4), 451-475.
35. Lang, Annie and Seth Geiger (1993), "The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory," Communication Research, 20 (February)14-30.
36. Lang, Annie and Seth Geiger, John Newhagen and Byron Reeves (1996), "Negative Video as Structure: Emotion, Attention, Capacity, and Memory," Journal of Broadcasting & Electronic Media, 40,460-477.
37. Lang, Annie and Seth Geiger, John Newhagen and Byron Reeves, Shuhua Zhou, Nancy Schwartz, Paul D. Bolls and Robert F. Potter (2000), "The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When and Edit Is an Edit Can an Edit Be Too Much?" Journal of Broadcasting & Electronic Media, 44 (1), 94-109.
38. Lavidge, Robert J. and Gary A. Steiner (1961), "A Model for Predictive Measurements of Advertising Effectiveness," Journal of Marketing, 25 (October), 59-62.
39. Leckenby, John D. and Hairong Li (2000), "From the Editors: Why We Need the Journal of Interactive Advertising," Journal of Interactive Advertising, 1(1) http:/1www.jiad.org/voll/nol/editors/index.html.
40. Li, Hairong and Janice L. Bukovac (1999), "Cognitive Impact of Banner Ad Characteristics: An Experimental Study," Journalism & Mass Communication Quarterly, 76(2), 341-353.
41. Lohse, Gerald L., Steven Bellman, and Eric J. Johnson (2000), "Consumer Buying Behavior on the Internet: Findings from Panel Data," Journal of Interactive Marketing, 14(1), 15-29.
42. Maheswaran, Durairaj and Brian Stemthal (1990), "The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments," Journal of Consumer Research, 19 (June), 66-73.
43. McMillan, Sally J., and Jang-Sun Hwang (2002), "Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity," Journal of Advertising, 31 (3), 41-54.
44. McMillan, Sally J., and Jang-Sun Hwang and Candace White (2001), "Survivors: A Qualitative Study of Web Sites that Endure," in Proceedings of the 2001 Conference of the American Academy of Advertising, Charles R. Taylor, ed., Villanova, PA: Villanova University, 101-107.
45. Mick, David Glen (1992), "Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory," Journal of Consumer Research, 18 (March), 411-424.
46. Muylle, Steve, Rudy Moenaert and Marc Despontin (1999), "A Grounded Theory of World Wide Web Search Behaviour," Journal of Marketing Communications, 5(3), 143-155.
47. Najjar, Lawrence J. (1996), "Multimedia Information and Learning," Journal of Educational Multimedia and Hypermedia, 5(2), 129-150.
48. Novak, Thomas P., Donna L. Hoffman, and Yiu-Fai Yung (2000), "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, 19(1), 22-42.
49. Nua (2002), "Net users positive about ads on favorite sites," http://www.nua.com/surveys/index.cgi?f=VS& art_id=905358486 [accessed October 27,2002], (October 23).
50. Papacharissi, Zizi and Alan M. Rubin (2000), "Predictors of Internet Use," Journal of Broadcasting & Electronic Media, 44(2), 175-196.
51. Rafaeli, Sheizaf (1988), "Interactivity: From New Media to Communication," in Advanced Communication Science: Merging Mass and Interpersonal Processes, R.P. Hawkins, J.M. Wieman and S. Pingree, eds., Newbury Park, CA: Sage, 110-111.
52. Rafaeli, Sheizaf and F. Sudweeks (1997), "Networked Interactivity," Journal of Computer-Mediated Communication [On-line], 2 (4). Available:http://www.ascusc.org/jcmc/vol2/issue4/rafaeli.sudweeks.html.
53. Staff Writer (1999), "Net Results," Electronic Buyers' News, (October 25).
54. Steuer, Jonathan (1992), "Defining Virtual Reality: Dimensions Determining Telepresence," Journal of Communication, 42(4), 73-93.
55. Stewart, David W. (1986), "The Moderating Role of Recall, Comprehension and Brand Differentiation on Persuasiveness of Television Advertising," Journal of Advertising Research, (April/May), 43-46.
56. Stewart, David W. and Scott Koslow (1989), "Executional Factors and Advertising Effectiveness: A Replication," Journal of Advertising, 18(3), 21-32.
57. Sundar, S. Shyam (2000), "Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads," Journalism of Mass Communication Quarterly, 77(3), 480-499.
58. Thorson, Esther and Annie Lang (1992), "Effects of Television Videographics and Lecture Familiarity on Adult Cardiac Orienting Responses and Memory," Communication Research, 19(3), 346-369.
59. U.S. Department of Commerce (2002), A Nation Online: How Americans Are Expanding Their Use of the Internet (http://www.esa.doc.gov /508/esa/nationonline_020502.doc).
60. Wright, Peter L. (1973), "The Cognitive Responses Mediating the Acceptance of Advertising," Journal of Marketing Research, 10 (February), 53-62.
61. Yeh, Betty, Dawn McCaffrey Brozek, and Sean Kaldor (2002), "2001 Online Holiday Wrap-Up," Neilsen/NetRatings, (February).
62. Zaichkowsky, Judith Lynne (1994), "The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising," Journal of Advertising, 23(4), 59-70.