Antecedents and consequences of social issue advertising believability

Journal of Nonprofit and Public Sector Marketing

Volumn 15, Issue 1-2, 2006, Pages 87-104

  O'Cass, Aron ^a   Griffin, Deborah ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Advertising believability; Attitudes; Social issue advertising; Social issue involvement

Indexed keywords

EID: 33746515555     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v15n01_05     Document Type: Article

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