메뉴 건너뛰기




Volumn 14, Issue 2, 2013, Pages 157-162

Evaluating Social Media's Capacity to Develop Engaged Audiences in Health Promotion Settings: Use of Twitter Metrics as a Case Study

Author keywords

program planning and evaluation; social marketing health communication; technology

Indexed keywords

ARTICLE; CONSUMER; EVALUATION; HEALTH PROMOTION; HUMAN; MEDICAL INFORMATION; METHODOLOGY; PUBLIC HEALTH; SOCIAL MEDIA; UNITED STATES;

EID: 84874581785     PISSN: 15248399     EISSN: 15526372     Source Type: Journal    
DOI: 10.1177/1524839912469378     Document Type: Article
Times cited : (161)

References (14)
  • 2
    • 67649470397 scopus 로고    scopus 로고
    • Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles
    • Bortree D.,Seltzer T.Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles.Public Relations Review. 2009;35:317-319.
    • (2009) Public Relations Review , vol.35 , pp. 317-319
    • Bortree, D.1    Seltzer, T.2
  • 4
    • 84858150663 scopus 로고    scopus 로고
    • Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less
    • Lovejoy K.,Waters R. D.,Saxton G. D.Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less.Public Relations Review. 2012;38:313-318.
    • (2012) Public Relations Review , vol.38 , pp. 313-318
    • Lovejoy, K.1    Waters, R.D.2    Saxton, G.D.3
  • 5
    • 84874556961 scopus 로고    scopus 로고
    • June, (Fourth European Summit on Measurement, Dublin, Ireland) [Slide Show]. Retrieved from
    • MarkleinTPaineK. (2012, June). The march to standards: #SMMStandards progress and roadmap (Fourth European Summit on Measurement, Dublin, Ireland) [Slide Show]. Retrieved from http://www.slideshare.net/tmarklein/march-to-standards-smmstandards-progress-and-roadmap.
    • (2012) The march to standards: #SMMStandards progress and roadmap
    • Marklein, T.1    Paine, K.2
  • 6
    • 21244490707 scopus 로고    scopus 로고
    • 2013). Planning, implementing, and evaluating health promotion programs: A primer (6th ed.). San Francisco, CA: Pearson Benjamin Cummings.;, San Francisco, CA: Pearson Benjamin Cummings
    • McKenzie J. F.,Neiger B. L.,Thackeray R.Planning, implementing, and evaluating health promotion programs: A primer. 2013). Planning, implementing, and evaluating health promotion programs: A primer (6th ed.). San Francisco, CA: Pearson Benjamin Cummings.San Francisco, CA: Pearson Benjamin Cummings; 2013:.
    • (2013) Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
    • McKenzie, J.F.1    Neiger, B.L.2    Thackeray, R.3
  • 9
    • 84947766883 scopus 로고    scopus 로고
    • #SMMStandards, Retrieved from
    • #SMMStandards. (2012). About #SMMStandards. Retrieved from http://www.smmstandards.com/about/.
    • (2012) About #SMMStandards
  • 11
    • 84862777180 scopus 로고    scopus 로고
    • Adoption and use of social media among public health departments
    • Retrieved from
    • ThackerayR.NeigerBSmithA.Van WagenenS. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12, 242. Retrieved from http://www.biomedcentral.com/content/pdf/1471-2458-12-242.pdf.
    • (2012) BMC Public Health , vol.12 , pp. 242
    • Thackeray, R.1    Neiger, B.2    Smith, A.3    van Wagenen, S.4
  • 12
    • 84874558153 scopus 로고    scopus 로고
    • Tweet Grader, Retrieved from
    • Tweet Grader. (2012). How influential are you on Twitter? Retrieved from http://tweet.grader.com/.
    • (2012) How influential are you on Twitter?
  • 13
    • 84874569919 scopus 로고    scopus 로고
    • TweetReach, Retrieved from
    • TweetReach. (2012). TweatReach Twitter account. Retrieved from https://twitter.com/tweetreachapp.
    • (2012) TweatReach Twitter account
  • 14
    • 63149180293 scopus 로고    scopus 로고
    • Engaging stakeholders through social networking: How nonprofit organizations are using Facebook
    • Waters R. D.,Burnett E.,Lamm A.,Lucas J.Engaging stakeholders through social networking: How nonprofit organizations are using Facebook.Public Relations Review. 2009;35:102-106.
    • (2009) Public Relations Review , vol.35 , pp. 102-106
    • Waters, R.D.1    Burnett, E.2    Lamm, A.3    Lucas, J.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.