Innovation in Social Marketing Research Methods: What Can Collages Add to a Multimethod Research Project Exploring Alcohol Consumption Among Young People?

Journal of Nonprofit and Public Sector Marketing

Volumn 23, Issue 4, 2011, Pages 387-407

  Kubacki, Krzysztof ^a   Siemieniako, Dariusz ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b BIALYSTOK UNIVERSITY OF TECHNOLOGY   (Poland)

Author keywords

alcohol; projective techniques; social marketing; students

Indexed keywords

EID: 84858964698     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2011.623551     Document Type: Article

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