Interactive or reactive? Marketing with Twitter

Journal of Consumer Marketing

Volumn 28, Issue 7, 2011, Pages 491-499

  Burton, Suzan ^a   Soboleva, Alena ^b,c  

^a UNIVERSITY OF WESTERN SYDNEY   (Australia)

^b Communispace Corporation Manly ^*  (Australia)

^c MACQUARIE UNIVERSITY   (Australia)

Author keywords

Australia; interactivity; Marketing; Microblogging; Social media; Twitter; United States of America

Indexed keywords

EID: 81455147569     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111181473     Document Type: Article

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