Effects of interactivity in a web site: The moderating effect of need for cognition

Journal of Advertising

Volumn 34, Issue 3, 2005, Pages 31-45

  Sicilia, Maria ^a   Ruiz, Salvador ^a   Munuera, Jose L ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644498822     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2005.10639202     Document Type: Article

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