Regulation of alcohol marketing: A global view

Journal of Public Health Policy

Volumn 26, Issue 3, 2005, Pages 343-358

  Casswell, Sally ^a   Maxwell, Anna ^b  

^a MASSEY UNIVERSITY   (New Zealand)

^b NONE

Author keywords

Alcohol; Marketing; Media; Youth

Indexed keywords

ALCOHOL;

ADOLESCENCE; ADVERTIZING; ALCOHOL CONSUMPTION; BEER; DRINKING BEHAVIOR; GOVERNMENT; HUMAN; JUVENILE; MARKETING; MASS MEDIUM; MUSIC; REVIEW; SPORT; STANDARD;

ALCOHOLIC BEVERAGES; GOVERNMENT REGULATION; HUMANS; INTERNATIONALITY; MARKETING; PUBLIC POLICY;

EID: 24644506221     PISSN: 01975897     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jphp.3200040     Document Type: Review

References (56)

1. Jernigan D, O'Hara J. Alcohol advertising and promotion. In: O'Connell M, editor. Reducing Underage Drinking: A Collective Responsibility. Washington, DC: National Academies Press; 2004, p. 62.5-53.
2. Federal Trade Commission. Self-Regulation in the Alcohol Industry: A Review of Industry Efforts to Avoid Promoting Alcohol to Underage Consumers, Washington, DC: Federal Trade Commission; 1999.
3. Casswell S. Alcohol brands in young peoples' everyday lives: new developments in marketing. Alcohol Alcoholism. 2004;6:471-6.
4. Jackson M, Hastings G, Wheeler C, Eadie D, MacKintosh A. Marketing alcohol to young people: implications for industry regulation and research policy. Addiction. 2000;95(S4):S597-S608.
5. Hanby T. Brands - dead or alive. J Mrkt Res Sci. 1999;41(1):7-18.
6. Klein N. No Space, No Choice, No Jobs, No Logo: Taking Aim at the Brand Bullies. New York: Picador; 2000.
7. Hill L. What it means to be a Lion Red man: alcohol advertising and Kiwi masculinity. Women's Studies J. 1999;1:65-85.
8. McCreanor T, Greenaway A, Moewaka Barnes H, Borell S, Gregory A. Youth identity formation and contemporary alcohol marketing. Critical Public Health. 2005; in press.
9. Brain K. Youth, Alcohol and the Emergence of the Post-Modern Alcohol Order. London: Institute of Alcohol Studies; 2000. Occasional Paper No.1.
10. Miles S. Youth Lifestyles in a Changing World. Buckingham, Philadelphia: Open University Press; 2000.
11. Just-drinks.com Editorial Team. UK: Diageo launches global ads for Smirnoff Ice Available at http://www.just-drinks.com/news_detail.as-p?art=2 6768, accessed 28 April 2005.
12. Tsang M, Ho S-C, Liang T-P. Consumer attitudes toward mobile advertising: an empirical study. Int'l J Electronic Commerce. 2004;8:65-78.
13. Montgomery K. Alcohol and Tobacco on the Web: New Threats to Young. Executive Summary. Washington, DC: Center for Media Education; 1997.
14. Center for Media Education. Alcohol Advertising Targeted at Youth on the Internet: An Update. Washington, DC: Center for Media Education; 1998.
15. Cervecería Regional. Con: Regional Dale la vuelta a tu suerte. Available at http://www.suerteregional.com/, accessed 27 April 2005.
16. Madden N. Global News: Text Messaging Ads on Fast Track in Asia. Available at http://www.adage.com/paypoints/buyArticle.cms/login? articleId=1571&auth=, accessed 27 April 2005.
17. World Health Organization. Global Status Report: Alcohol Policy. Geneva: World Health Organization; 2004.
18. Center on Alcohol Marketing and Youth. Overexposed: Youth a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth; 2002.
19. Center on Alcohol Marketing and Youth. Alcohol Advertising on Television, 2001 to 2003: More of the Same. Washington, DC: Center on Alcohol Marketing and Youth; 2004.
20. Advertising Standards Authority. The British Code of Advertising, Sales Promotion and Direct Marketing. London: Committee of Advertising Practice; 2003.
21. The Federal Authorities of the Swiss Confederation. Lebensmittelverordnung (Art. 37). Available at http://www.admin.ch/ch/d/sr/ 817_02./ a37.html, accessed February 2005.
22. Center on Alcohol Marketing and Youth. Clicking With Kids: Alcohol Marketing and Youth on the Internet. Washington, DC: Center on Alcohol Marketing and Youth; 2004.
23. International Center for Alcohol Policies. Self-Regulation and Alcohol: A Toolkit for Emerging Markets and the Developing World. Washington, DC: International Center for Alcohol Policies; 2002.
24. Babor T, Caetano R, Casswell S, Edwards G, Giesbrecht N, Graham K, et al. Alcohol: No Ordinary Commodity - Research and Public Policy. Oxford: Oxford University Press; 2003.
25. Saunders B, Yap E. Do our guardians need guarding? An examination of the Australian system of self-regulation of alcohol advertising. Drug Alcohol Rev. 1991;10:15-7.
26. Casswell S, McCreanor T. Marketing a Hazardous Substance - Do New Approaches Need New Policy Responses?. Addiction. 2005; under review.
27. Brown S. Post-modern Marketing. London: Routledge; 1995.
28. Brown S. Post-modern marketing research - no representation without taxation. J Mrkt Res Soc. 1995;37(3):287-310.
29. Ritson M, Elliott R. The social uses of advertising: an ethnographic study of adolescent advertising audiences. J Consumer Res. 1999;26:260-77.
30. Saffer H. Alcohol advertising and youth. J Studies Alcohol. 2002;S14:173-81.
31. Rubin A. Uses, gratifications, and media effects research. In: Bryant J, Zillman D, editors. Perspectives on Media Effects. Hillsdale, NJ: Erlbaum; 1986, pp. 281-301.
32. Wyllie A, Holibar F, Casswell S, Fuamatu N, Aioluputea K, Moewaka Barnes H, et al. A qualitative investigation of responses to televised alcohol advertisements. Contemporary Drug Problems. 1997;24: 103-32.
33. Wyllie A, Zhang JF, Casswell S. Responses to televised alcohol advertisements associated with drinking behaviour of 10-17-year-olds. Addiction. 1998;93(3):361-71.
34. Hill L, Casswell C. Alcohol advertising and sponsorship: commercial freedom or control in the public interest. In: Heather N, Peters T, Stockwell T, editors. International Handbook of Alcohol Dependence and Problems. Chichester: John Wiley & Sons Ltd; 2001.
35. Ellickson P, Collins R, Hambarsoomians K, McCaffrey D. Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment. Addiction. 2005;100:235-46.
36. Obot I, Ibanga A. Selling booze: alcohol marketing in Nigeria. A paper given at Drinking It In: Marketing and Promotion of Alcohol to Young People, WHO Valencia Conference; 2002. May.
37. Kuo M, Wechsler H, Greenberg P, Lee H. The marketing of alcohol to college students: the role of low prices and special promotions. Am Preventive Med. 2003;25:204-11.
38. Kelder S, Perry C, Klepp K-I. Longitudinal tracing of adolescent smoking, physical activity and food choice behaviours. Am J Public Health. 1994;84:1121-6.
39. Wujayanayake P. Impact of alcohol advertising and promotions in Sri Lanka. The Globe - New Series (GAPA) Special Issue. 2001;4:9-11.
40. Regaud A, Michel Craplet M. The 'Loi Evin': a French exception. The Globe. 2004;1/2:33-4.
41. Court of Justice of the European Communities. Judgment of the Court of Justice in Cases C-202/02, C-429/02; 2004 13 July; Press Release No. 56/04.
42. Randen K, Lunde T. Marketing without limits. The Globe - New Series (GAPA). 2002;54:9-10.
43. Saffer H. Alcohol advertising bans and alcohol abuse: An international perspective. J Health Econ. 1991;10:65-79.
44. Saffer H, Dave D. Alcohol consumption and alcohol advertising bans. Appl Econ. 2002;30:1325-34.
45. Edwards G, Anderson P, Babor TF, Casswell S, Ferrence R, Giesbrecht N, et al. Alcohol Policy and the Public Good. Oxford: Oxford University Press; 1994.
46. Connolly G, Casswell S, Zhang JF, Silva PA. Alcohol in the mass media and drinking by adolescents: a longitudinal study. Addiction. 1994;89:1255-63.
47. Casswell S, Zhang J-F. Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal study. Addiction. 1998;93:1209-17.
48. Snyder L. Effects of alcohol advertising on youth drinking in the U.S. Proceedings of the 132nd American Public Health Association Annual Meeting and Exposition: Public Health and the Environment; 2004 Nov 6-10; Washington, DC.
49. Lovato C, Linn G, Stead L, Best A. Impact of Tobacco Advertising and Promotion on Increasing Adolescent Smoking Behaviours. Chichester, UK: John Wiley & Sons; 2004.
50. Baggott R. Regulatory reform in Britain: the changing face of self-regulation. Public Admin. 1989;67:435-54.
51. Campbell AJ. Self-regulation and the media. Fed Commun Law J. 1999;51(3):711-46.
52. National Committee for the review of alcohol advertising. Report of the National Committee for the Review of Alcohol Advertising. NCRAA; 2003.
53. European Advertising Standards Alliance. Guidelines for Self-Regulation Available at http://www.easa-alliance.org, accessed May 2003.
54. Cooke E, Hastings G, Wheeler C, Eadie D, Moskalewicz J, Dabrowska K. Marketing of alcohol to young people: a comparison of the UK and Poland. Eur Addiction Res. 2004;10:1-7.
55. Valencia Declaration. Declaration of the WHO Technical Consultation to the World Health Organization on the Marketing and Promotion of Alcohol to Young People. The Globe - New Series (GAPA). 2002;2:5
56. Room R, Babor T, Rehm J. Alcohol and public health. Lancet. 2005;365(9458):519-30.