Social marketing: Who really gets the message?

Journal of Nonprofit and Public Sector Marketing

Volumn 12, Issue 2, 2004, Pages 129-147

  Griffin, Deborah ^a   O'cass, Aron ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Binge drinking; Social advertising; Social marketing

Indexed keywords

EID: 84860424571     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v12n02_07     Document Type: Article

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