Effective frequency: One exposure or three factors?

Journal of Advertising Research

Volumn 37, Issue 4, 1997, Pages 75-80

  Tellis, Gerard J ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040878218     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (15)

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