Development of a Market Orientation Research Agenda for the Nonprofit Sector

Journal of Nonprofit and Public Sector Marketing

Volumn 25, Issue 1, 2013, Pages 1-27

  Chad, Paul ^a   Kyriazis, Elias ^a   Motion, Judy ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

charity; market orientation; marketing; nonprofit; not for profit; research agenda; societal orientation

Indexed keywords

EID: 84874463757     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2013.759814     Document Type: Review

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