Marketing Orientation in SMEs: Effects of the Internal Environment

Journal of Research in Marketing and Entrepreneurship

Volumn 3, Issue 1, 2001, Pages 1-17

  Becherer, Richard C ^a   Halstead, Diane ^a   Haynes, Paula ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Culture; Market orientation; Small to medium sized enterprises

Indexed keywords

EID: 84993026826     PISSN: 14715201     EISSN: 1471521x     Source Type: Journal    
DOI: 10.1108/14715200180001474     Document Type: Review

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