Market orientation and performance: A meta-analysis

Marketing Intelligence and Planning

Volumn 23, Issue 5, 2005, Pages 435-454

  Shoham, Aviv ^a   Rose, Gregory M ^b   Kropp, Fredric ^c  

^a UNIVERSITY OF HAIFA   (Israel)

^b UNIVERSITY OF WASHINGTON   (United States)

^c MONTEREY INSTITUTE OF INTERNATIONAL STUDIES   (United States)

Author keywords

Market orientation; Organizational performance

Indexed keywords

EID: 23944495340     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510612627     Document Type: Article

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