Barriers to market orientation: The view from the shopfloor

Marketing Intelligence & Planning

Volumn 16, Issue 3, 1998, Pages 221-228

  Harris, Lloyd ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Market orientation; Marketing management; Marketing strategy; Organizational performance

Indexed keywords

EID: 84986156102     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810217336     Document Type: Article

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