The diffusion of market orientation throughout the organization: A social learning theory perspective

Journal of Marketing

Volumn 74, Issue 5, 2010, Pages 61-79

  Lam, Son K ^a   Kraus, Florian ^b   Ahearne, Michael ^c  

^a UNIVERSITY OF GEORGIA   (United States)

^b RUHR UNIVERSITY BOCHUM   (Germany)

^c UNIVERSITY OF HOUSTON   (United States)

Author keywords

Customer orientation; Internal marketing; Market orientation; Middle management; Multilevel modeling; Organizational identification

Indexed keywords

EID: 77956697236     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.5.61     Document Type: Article

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