SME marketing in practice

Marketing Intelligence & Planning

Volumn 19, Issue 1, 2001, Pages 6-11

  Gilmore, Audrey ^a   Carson, David ^a   Grant, Ken ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Marketing decision making; Marketing strategy; Networking; Qualitative techniques; Small to medium sized enterprises

Indexed keywords

EID: 84986099016     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110363583     Document Type: Article

References (18)

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