Developing market-driven product strategies

Journal of Product & Brand Management

Volumn 9, Issue 6, 2000, Pages 369-388

  Cravens, David W ^a   Piercy, Nigel F ^b   Prentice, Ashley ^c  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b CARDIFF UNIVERSITY   (United Kingdom)

^c Ernst and Young   (United States)

Author keywords

Brands; Market orientation; Product management; Product strategy

Indexed keywords

EID: 84986172392     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010356975     Document Type: Article

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