The antecedents and consequences of a market orientation: The moderating role of organisational life cycles

Journal of Marketing Management

Volumn 26, Issue 5-6, 2010, Pages 515-547

  Engelen, Andreas ^a   Brettel, Malte ^a   Heinemann, Florian ^a  

^a RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

Market orientation; New high tech ventures; Organisational life cycle stage

Indexed keywords

EID: 79958089393     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/02672570903458680     Document Type: Article

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