Market orientation and organizational performance in the nonprofit context: Exploring both concepts and the relationship between them

Journal of Nonprofit and Public Sector Marketing

Volumn 19, Issue 2, 2008, Pages 25-47

  Duque Zuluaga, Lola C ^a   Schneider, Ulrike ^b  

^a UNIVERSITY OF BARCELONA   (Spain)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Market orientation; Nonprofit organizations; Organizational effectiveness; Performance measurement; Societal orientation

Indexed keywords

EID: 67449110191     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v19n02_02     Document Type: Article

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